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	<title>Comments on: In Defense Of Free</title>
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		<title>By: Owen Schebella</title>
		<link>http://www.jeffreychapman.com/culturalphotographer/2010/11/02/in-defense-of-free/#comment-6296</link>
		<dc:creator>Owen Schebella</dc:creator>
		<pubDate>Thu, 17 Feb 2011 00:09:01 +0000</pubDate>
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		<description>Great post. I think in photography the only way to really differentiate is to be uniquely &#039;You&#039;. The images aren&#039;t the product, the photographer is. That way, there is no competition and its certainly not &#039;stealing&#039; money from the &#039;pros&#039; if others want to do it for free, as there are no two photographers that are exactly the same.</description>
		<content:encoded><![CDATA[<p>Great post. I think in photography the only way to really differentiate is to be uniquely &#8216;You&#8217;. The images aren&#8217;t the product, the photographer is. That way, there is no competition and its certainly not &#8217;stealing&#8217; money from the &#8216;pros&#8217; if others want to do it for free, as there are no two photographers that are exactly the same.</p>
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		<title>By: Amie</title>
		<link>http://www.jeffreychapman.com/culturalphotographer/2010/11/02/in-defense-of-free/#comment-3046</link>
		<dc:creator>Amie</dc:creator>
		<pubDate>Sat, 06 Nov 2010 15:58:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreychapman.com/culturalphotographer/?p=909#comment-3046</guid>
		<description>Eli, you are SPOT ON, and David, too.  I don&#039;t mind when people work for free for reasons that matter to them, but I so often run into people who want to &#039;hire&#039; me for free because it would be &#039;good exposure&#039; for me, or they say &quot;we don&#039;t have a budget for photography,&quot; that it makes me want to ask if they collect a paycheck themselves.  If you don&#039;t have a budget for it, then you don&#039;t get to have it.  I can&#039;t go to the grocery store and get food for free because I forgot to budget in food costs, so there you have it.  Photo credits don&#039;t pay bills, and nebulous &#039;marketing opportunities&#039; don&#039;t either, so when I&#039;m working my butt off and putting my heart and soul out there and people think that makes it ok not to pay me, it just isn&#039;t right.  I have learned to say no, and stand firm by my rates, and I do still work for free on occasion, when I choose to, but I have a standard line for those who think the marketing opportunity is payment enough:  &quot;I have a carefully thought out marketing plan for my business, and my work in exchange for marketing value has been met for this year.&quot;  Good post, Jeffrey!</description>
		<content:encoded><![CDATA[<p>Eli, you are SPOT ON, and David, too.  I don&#8217;t mind when people work for free for reasons that matter to them, but I so often run into people who want to &#8216;hire&#8217; me for free because it would be &#8216;good exposure&#8217; for me, or they say &#8220;we don&#8217;t have a budget for photography,&#8221; that it makes me want to ask if they collect a paycheck themselves.  If you don&#8217;t have a budget for it, then you don&#8217;t get to have it.  I can&#8217;t go to the grocery store and get food for free because I forgot to budget in food costs, so there you have it.  Photo credits don&#8217;t pay bills, and nebulous &#8216;marketing opportunities&#8217; don&#8217;t either, so when I&#8217;m working my butt off and putting my heart and soul out there and people think that makes it ok not to pay me, it just isn&#8217;t right.  I have learned to say no, and stand firm by my rates, and I do still work for free on occasion, when I choose to, but I have a standard line for those who think the marketing opportunity is payment enough:  &#8220;I have a carefully thought out marketing plan for my business, and my work in exchange for marketing value has been met for this year.&#8221;  Good post, Jeffrey!</p>
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		<title>By: Eli R.</title>
		<link>http://www.jeffreychapman.com/culturalphotographer/2010/11/02/in-defense-of-free/#comment-3019</link>
		<dc:creator>Eli R.</dc:creator>
		<pubDate>Fri, 05 Nov 2010 16:46:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreychapman.com/culturalphotographer/?p=909#comment-3019</guid>
		<description>Well I had to give this some thought Jeffrey -as I’ve started saying ”No,Thanks” now.

I did a photo shoot for a friend who wanted to pay me, and he asked me how much I wanted to charge. I said I could do it as a favor to a friend for free. Since this was for a business purpose, my friend wanted to pay. So far, so good. Then we got to discuss the amount. I didn’t really care since this was my friend but suggested that he start with what he meant was an acceptable salary for a photographer and adjust that to how many hours I’d spent. Before even calculating he burst out that that was “WAY too much”. So I just asked what he wanted to pay and accepted that as fine. My friend also pointed out what a good opportunity this was for me, being “seen” in that business. He said he was doing me a favor. I thought maybe he was right. I just wanted to be open to opportunities.

My friend came back a next time and I did the job again. My friend was still very pleased and came back a third time and this time I said no.

I don’t think he meant to take advantage of me, but he had no idea how much time I spent editing and working on the images, not to mention the extra equipment I invested in to be able to do the job. And I didn’t manage to educate him into knowing. In addition to this he has used the images for far more purposes than we had agreed on.

I got to the point where I was thinking - what’s in it for me? Really. The “More business” he thought I would get never came. And to be honest I did not want it either.

So I’ve said no to photo shoots, to teaching, I’ve said no to print sales where the customer thought I was too pricey. I tried to explain that preparing an image, talking to the shop, picking it up and meeting you in a café to hand it over is two hours work time for me. I get a lot of these requests and I would not have time for photography if I accepted giving prints away for the price that the printer guy wants for the print – a price which they may already think is too expensive.

I guess what annoys me still is that these people thinks what they wanted was a good deal… for ME. And that I could be a bit more generous. Since they are doing me a favor. They think it is good for me to get the practice. They think it is good marketing for me that my prints are seen on their walls by their friends. They think it is good for me to get more practice in teaching.

The only party it is good for is them.

So my opinion is that if you spend your time and money doing “free” work, make sure that the good feeling you get from giving away your time and work minimum matches what you invest.

There are some clients I would take on for free again any time but only because that type of work makes ME feel happy.</description>
		<content:encoded><![CDATA[<p>Well I had to give this some thought Jeffrey -as I’ve started saying ”No,Thanks” now.</p>
<p>I did a photo shoot for a friend who wanted to pay me, and he asked me how much I wanted to charge. I said I could do it as a favor to a friend for free. Since this was for a business purpose, my friend wanted to pay. So far, so good. Then we got to discuss the amount. I didn’t really care since this was my friend but suggested that he start with what he meant was an acceptable salary for a photographer and adjust that to how many hours I’d spent. Before even calculating he burst out that that was “WAY too much”. So I just asked what he wanted to pay and accepted that as fine. My friend also pointed out what a good opportunity this was for me, being “seen” in that business. He said he was doing me a favor. I thought maybe he was right. I just wanted to be open to opportunities.</p>
<p>My friend came back a next time and I did the job again. My friend was still very pleased and came back a third time and this time I said no.</p>
<p>I don’t think he meant to take advantage of me, but he had no idea how much time I spent editing and working on the images, not to mention the extra equipment I invested in to be able to do the job. And I didn’t manage to educate him into knowing. In addition to this he has used the images for far more purposes than we had agreed on.</p>
<p>I got to the point where I was thinking &#8211; what’s in it for me? Really. The “More business” he thought I would get never came. And to be honest I did not want it either.</p>
<p>So I’ve said no to photo shoots, to teaching, I’ve said no to print sales where the customer thought I was too pricey. I tried to explain that preparing an image, talking to the shop, picking it up and meeting you in a café to hand it over is two hours work time for me. I get a lot of these requests and I would not have time for photography if I accepted giving prints away for the price that the printer guy wants for the print – a price which they may already think is too expensive.</p>
<p>I guess what annoys me still is that these people thinks what they wanted was a good deal… for ME. And that I could be a bit more generous. Since they are doing me a favor. They think it is good for me to get the practice. They think it is good marketing for me that my prints are seen on their walls by their friends. They think it is good for me to get more practice in teaching.</p>
<p>The only party it is good for is them.</p>
<p>So my opinion is that if you spend your time and money doing “free” work, make sure that the good feeling you get from giving away your time and work minimum matches what you invest.</p>
<p>There are some clients I would take on for free again any time but only because that type of work makes ME feel happy.</p>
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		<title>By: anita</title>
		<link>http://www.jeffreychapman.com/culturalphotographer/2010/11/02/in-defense-of-free/#comment-3018</link>
		<dc:creator>anita</dc:creator>
		<pubDate>Fri, 05 Nov 2010 15:01:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreychapman.com/culturalphotographer/?p=909#comment-3018</guid>
		<description>I love the spirit with which this is written. One of my favorite mottos comes from Paul B Evans, entrepreneur and founder of 100X Missions: &quot;make more &#124; give more &#124; live more.&quot; His purpose for making money is to have the ability to give. ...such a lovely way to live. (if anyone&#039;s in the mood to give, he could use some great photos). ;)

In this day &amp; age when we have this incredible opportunity to create lifestyle businesses, I see too many people blindly following someone else&#039;s blueprint. &quot;Should,&quot; &quot;need to&quot; and &quot;can&#039;t&quot; are red-flag words for me. If you&#039;re being told those things, even if it&#039;s coming from your brilliant business coach, you still need to stop and evaluate the why.</description>
		<content:encoded><![CDATA[<p>I love the spirit with which this is written. One of my favorite mottos comes from Paul B Evans, entrepreneur and founder of 100X Missions: &#8220;make more | give more | live more.&#8221; His purpose for making money is to have the ability to give. &#8230;such a lovely way to live. (if anyone&#8217;s in the mood to give, he could use some great photos). <img src='http://www.jeffreychapman.com/culturalphotographer/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>In this day &amp; age when we have this incredible opportunity to create lifestyle businesses, I see too many people blindly following someone else&#8217;s blueprint. &#8220;Should,&#8221; &#8220;need to&#8221; and &#8220;can&#8217;t&#8221; are red-flag words for me. If you&#8217;re being told those things, even if it&#8217;s coming from your brilliant business coach, you still need to stop and evaluate the why.</p>
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		<title>By: Monte Stevens</title>
		<link>http://www.jeffreychapman.com/culturalphotographer/2010/11/02/in-defense-of-free/#comment-3015</link>
		<dc:creator>Monte Stevens</dc:creator>
		<pubDate>Fri, 05 Nov 2010 12:48:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreychapman.com/culturalphotographer/?p=909#comment-3015</guid>
		<description>Well said! There are also those times when working for free (or almost free), there is less stress, expectations and more freedom to create.</description>
		<content:encoded><![CDATA[<p>Well said! There are also those times when working for free (or almost free), there is less stress, expectations and more freedom to create.</p>
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		<title>By: Oscar Dominguez</title>
		<link>http://www.jeffreychapman.com/culturalphotographer/2010/11/02/in-defense-of-free/#comment-2999</link>
		<dc:creator>Oscar Dominguez</dc:creator>
		<pubDate>Thu, 04 Nov 2010 18:58:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreychapman.com/culturalphotographer/?p=909#comment-2999</guid>
		<description>Really good post... In fact we always get something in return :-)</description>
		<content:encoded><![CDATA[<p>Really good post&#8230; In fact we always get something in return <img src='http://www.jeffreychapman.com/culturalphotographer/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: CJ Kern</title>
		<link>http://www.jeffreychapman.com/culturalphotographer/2010/11/02/in-defense-of-free/#comment-2993</link>
		<dc:creator>CJ Kern</dc:creator>
		<pubDate>Thu, 04 Nov 2010 12:31:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreychapman.com/culturalphotographer/?p=909#comment-2993</guid>
		<description>Agreed, there is nothing wrong with it, except when the client wants you do shoot something that doesn&#039;t feed your head or your heart.</description>
		<content:encoded><![CDATA[<p>Agreed, there is nothing wrong with it, except when the client wants you do shoot something that doesn&#8217;t feed your head or your heart.</p>
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		<title>By: Chris Gelken</title>
		<link>http://www.jeffreychapman.com/culturalphotographer/2010/11/02/in-defense-of-free/#comment-2987</link>
		<dc:creator>Chris Gelken</dc:creator>
		<pubDate>Thu, 04 Nov 2010 08:58:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreychapman.com/culturalphotographer/?p=909#comment-2987</guid>
		<description>Excellent post.</description>
		<content:encoded><![CDATA[<p>Excellent post.</p>
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		<title>By: Camille</title>
		<link>http://www.jeffreychapman.com/culturalphotographer/2010/11/02/in-defense-of-free/#comment-2983</link>
		<dc:creator>Camille</dc:creator>
		<pubDate>Thu, 04 Nov 2010 06:50:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreychapman.com/culturalphotographer/?p=909#comment-2983</guid>
		<description>Jeffrey,
Thanks for writing this. I feel a lot better. I do work for free. And I don&#039;t have 20 year track record that I can price myself off of. And I only work for free for organizations whose work I truly believe in. And I have to be careful not to take on too much work because even organizations who do amazing work will ask for too much sometimes. And I feel like I have to apologize to other photographers before I tell my stories all the time. So thank you.

Interestingly enough, the work I&#039;ve done for either zero or very little money has given me the most exposure, introduced me to the most amazing people, and given me the greatest satisfaction. Last week I was working on two projects. One was paid and one was not. You don&#039;t have to guess which was more inspiring and produced the most appealing images. Now, maybe one of these days soon, the two will come together, but until then, I will keep working for free and visualizing paychecks that come from those same organizations.</description>
		<content:encoded><![CDATA[<p>Jeffrey,<br />
Thanks for writing this. I feel a lot better. I do work for free. And I don&#8217;t have 20 year track record that I can price myself off of. And I only work for free for organizations whose work I truly believe in. And I have to be careful not to take on too much work because even organizations who do amazing work will ask for too much sometimes. And I feel like I have to apologize to other photographers before I tell my stories all the time. So thank you.</p>
<p>Interestingly enough, the work I&#8217;ve done for either zero or very little money has given me the most exposure, introduced me to the most amazing people, and given me the greatest satisfaction. Last week I was working on two projects. One was paid and one was not. You don&#8217;t have to guess which was more inspiring and produced the most appealing images. Now, maybe one of these days soon, the two will come together, but until then, I will keep working for free and visualizing paychecks that come from those same organizations.</p>
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		<title>By: Rowan Sims</title>
		<link>http://www.jeffreychapman.com/culturalphotographer/2010/11/02/in-defense-of-free/#comment-2976</link>
		<dc:creator>Rowan Sims</dc:creator>
		<pubDate>Wed, 03 Nov 2010 23:18:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.jeffreychapman.com/culturalphotographer/?p=909#comment-2976</guid>
		<description>I&#039;m so glad to hear you say this, Jeffrey.  All the &quot;Free is Evil&quot; crap has been getting to me lately, so it&#039;s great to hear someone with as much cred as you say this stuff openly.  You&#039;ve helped me to let go of a bunch of misconceptions about the whole industry, and maybe even take some risks!

Thank you.</description>
		<content:encoded><![CDATA[<p>I&#8217;m so glad to hear you say this, Jeffrey.  All the &#8220;Free is Evil&#8221; crap has been getting to me lately, so it&#8217;s great to hear someone with as much cred as you say this stuff openly.  You&#8217;ve helped me to let go of a bunch of misconceptions about the whole industry, and maybe even take some risks!</p>
<p>Thank you.</p>
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